MWC 2016: Xiaomi Media Preview Live Blog
by Ian Cutress & Andrei Frumusanu on February 24, 2016 3:02 AM EST- Posted in
- Smartphones
- Xiaomi
- Trade Shows
- Mi
- MWC 2016
- Mi 5
Additional: Will go on sale (in China most likely) next week.
04:32AM EST - OK, looks like a wrap. Devices are outside, so we'll have a look.
04:28AM EST - The chinese prices below include 17% tax
04:27AM EST - The cheapest model uses the 1.8 GHz bin of the 820
04:27AM EST - Pricing is $354 for the high end 'Mi 5 Pro' version with top end storage and high CPU bin
04:22AM EST - Up to 4 people
04:21AM EST - Real time video effects
04:19AM EST - screen in screen video calls while doing other things
04:18AM EST - Real time Beautify on video calls
04:18AM EST - New app: MI Video Call
04:18AM EST - MIUI 7 powered by Android 6.0
04:17AM EST - Comes with MIUI 7 with 5 themes as default
04:17AM EST - 10 mins of charge gives 2.6hr video, 2.7hr navigation or 7.5hr reading
04:17AM EST - Charges 80%-90% in an hour
04:16AM EST - 200mV increments, 20% faster than QC 2.0
04:15AM EST - Does card virtualization for payments or things like bus cards
04:15AM EST - Partnership with NXP
04:15AM EST - Full-Feature NFC
04:15AM EST - It's done in hardware via DSP
04:14AM EST - Video with Sunlight Display demos
04:14AM EST - Similar to Samsung's auto brightness
04:14AM EST - 'Sunlight display' dynamically adjusts contrast for each pixel in real time
04:13AM EST - Didn't mention APL for 600
04:13AM EST - 600 nits max brightness
04:12AM EST - 17% more power efficient LEDs
04:12AM EST - Mi 5 uses 16 low power, higher brightness LEDs
04:11AM EST - 'Typical displays are 350-500 nit, 72% sRGB and 12-14 LED backlights'
04:11AM EST - that would be helpful for writing reviews on the move...!
04:11AM EST - Reading mode to reduce blues
04:10AM EST - 1400:1 ratio, as low as 1 nit, NTSC up to 95%
04:10AM EST - 'ours is ultra-thin'
04:09AM EST - 'There are no bezel free phones'
04:09AM EST - 'Borderless display?'
04:09AM EST - Sapphire glass lens, 6-element
04:08AM EST - 4MP with 2 micron pixels and a Beautify mode
04:08AM EST - Front camera has same as Mi Note
04:08AM EST - 4K video, color enhancement and low light enhancement
04:07AM EST - Mi 5 uses Qualcomm Spectra ISP
04:07AM EST - about color accuracy
04:07AM EST - cleaner light separation
04:07AM EST - DTI prevents light leaking to other pixels
04:06AM EST - 16MP, PDAF auto focus, DTI (deep trench isolation)
04:06AM EST - Same sensor as the Mate 8
04:06AM EST - Sony IMX298 sensor
04:06AM EST - The shake table was moving 1cm in each direction at about 30 Hz
04:05AM EST - Of course, it's cherry picked examples, but it looks rather good
04:05AM EST - on a shaking table
04:05AM EST - Video showing it against the iPhone 6S and 6S Plus
04:03AM EST - that's rotational and translational correction
04:03AM EST - Mi 5 has 4-axis OIS
04:03AM EST - Typical config for OIS is large device and 2-axis
04:02AM EST - 'Taken OIS to a new level'
04:02AM EST - Has OIS
04:00AM EST - f2.0
03:59AM EST - Just to clarify, the ceramic design is an option over the glass design, most likely due to cost
03:58AM EST - 3000 mAh battery, 685 Wh/L density
03:57AM EST - 14g lighter than iPhone 6s
03:57AM EST - +/- 1-2 g
03:57AM EST - 129g total weight
03:57AM EST - 5.15 inch, feels like a 5-inch
03:57AM EST - Dimensions: 69.2 x 144.55 x 7.25 mm
03:56AM EST - 'looks just right'
03:56AM EST - Speaker and camera are centered at the top
03:55AM EST - Thinner home button than the Samsung
03:55AM EST - 'We wanted a balanced design and a camera that is tucked in as well as flat'
03:54AM EST - 'Two years to design for Mi 5'
03:54AM EST - 'A shorter forehead moves the camera down on the rear'
03:53AM EST - 'Front fingerprint sensors have difficulty in implementation - slim profile and screen to body ratio can be affected'
03:51AM EST - 3D ceramic is 75% more expensive than glass
03:51AM EST - Texture of marble without the weight
03:50AM EST - Rear texture in the ceramic is micro-crystalline nano-ceramic zirconia
03:50AM EST - Steel is 4, Diamond is 10
03:50AM EST - Up to 8 on the Mohs scale
03:50AM EST - '3D Ceramic body' as an option
03:49AM EST - 5.15 inch display
03:49AM EST - Mi 5 is completely curved
03:48AM EST - Mi 5 improves this
03:48AM EST - Mi Note had OIS camera that was flush and 6.95mm thick
03:47AM EST - 'It's not a coincidence it looks like Mi Note'
03:47AM EST - The gold back has like a cross hatch texture
03:45AM EST - Holding up a pair of Mi 5 devices
03:45AM EST - speakers on bottom
03:45AM EST - ok so rear is curved, front is not
03:45AM EST - USB Type-C
03:44AM EST - Those bezels look very thin
03:44AM EST - comes in black, white and gold
03:44AM EST - 'Very thin'
03:43AM EST - First XIaomi device with a home button and fingerprint sensor on the front
03:43AM EST - Camera with dual LED flash
03:42AM EST - Mi 5 inherits design from Mi Note
03:42AM EST - ?
03:42AM EST - So kind of like the S6 edge
03:42AM EST - Back is curved too
03:41AM EST - Mi 5 visuals, shows a curved edge
03:41AM EST - Video now
03:40AM EST - Speaking Mi 4 design
03:40AM EST - Now explaining the process of design
03:39AM EST - VoLTE gets preferential treatment
03:39AM EST - 'Best performance with VoLTE on each end'
03:39AM EST - 'Call clarity improved by 100%, 1-2s quicker call connections'
03:38AM EST - Voice over LTE
03:38AM EST - 'Using the peak bandwidth, that's 30s for a 1.8GB download'
03:37AM EST - That's 3x Carrier Aggregation and high-order modulation (256-QAM)
03:36AM EST - Cat 12 LTE supports 600 MB/s
03:36AM EST - i.e. LTE-Advanced
03:36AM EST - Mi 5 supports 4G+
03:36AM EST - UFS is based on SCSI
03:35AM EST - 450MB/s vs 250MB/s peak bandwidth on UFS vs eMMC
03:34AM EST - no longer using eMMC for flagships
03:34AM EST - UFS 2.0 high-speed flash
03:34AM EST - LPDDR4 at 1866 MHz
03:34AM EST - Hugo back on stage
03:33AM EST - 'Mi 5 is an amazing device'
03:33AM EST - '820 has been rearchitected, key IP blocks have been updated'
03:33AM EST - 'Latest and Best Experiences'
03:33AM EST - 'We have a shared vision of technology'
03:32AM EST - Derek Aberle, president of Qualcomm on stage
03:32AM EST - X12 LTE modem, Quick Charge 3.0, Hexagon 680 DSP
03:32AM EST - 50k Antutu GPU result, compared to 21k on S6 and 18.5k on Mate 8
03:31AM EST - Adreno 530 is +40% perf and +40% power efficiency
03:31AM EST - vs Snapdragon 810, it has 200% perf and 50% power
03:31AM EST - Apparently Snapdragon 820 is the best reviewed QC SoC for the past three generations
03:30AM EST - "Xiaomi is focused on innovation, or translated from Chinese as 'black magic'"
03:29AM EST - Apparently it's important in China...
03:28AM EST - 'Antutu score of 142084'. Wait, why are they quoting Antutu
03:28AM EST - So 100% faster than 810, GPU 40% faster, RAM 100% faster than LPDDR3, Flash 87% faster than eMMC 5.0
03:27AM EST - 4GB RAM, up to 128GB onboard storage
03:27AM EST - That's Qualcomm's custom Kryo cores
03:27AM EST - Snapdragon 820
03:27AM EST - 'Fast'
03:27AM EST - Hugo has been using it for a few months
03:26AM EST - So today is about the Mi 5
03:26AM EST - Mi 4 sold 16m phones worldwide
03:26AM EST - Now talking about 2016 Xiaomi flagship premiere
03:26AM EST - Basically a connected devices portfolio
03:25AM EST - Developed with Segway
03:25AM EST - Ninebot mini hoverboard as well, 22km travel on a charge up to 16km/h
03:25AM EST - Mi Bluetooth Speaker, Mi Smart Scale, Mi Air Purifier 2, Mi Bedside Lamp
03:24AM EST - Mi Power Banks is #1 power bank company in the world
03:24AM EST - E.g. Mi Band, Mi Headphones, Mi Power Banks and Yi Action Camera
03:24AM EST - 2015 was also an important year for the Xiaomi Ecosystem, a group of 50 companies to build lifestyle products with Xiaomi
03:23AM EST - 9 of 10 of the most active Android users on Tencent were Xiaomi devices
03:23AM EST - 'It's more important to track active users and revenue per user'
03:22AM EST - over 170 million MIUI users worldwide
03:22AM EST - 2015 was MIUI 7
03:22AM EST - 'Xiaomi wants to be the fastest to new software features when requested'
03:22AM EST - MIUI gets weekly software updates. 275 updates in 5.5 years
03:21AM EST - 'We support 347 different models from 96 brands'
03:21AM EST - '750 people working on it, larger than our hardware team'
03:21AM EST - Now talking MIUI, their interface
03:20AM EST - A big hit was Mi Pad 2: runs Win 10
03:20AM EST - Latest megahit is Redmi Note 3, only smartphone with Snapdragon 650
03:19AM EST - Mi Note Pro was one of the first devices with Snapdragon 810
03:19AM EST - Last year's flagship was Mi Note
03:18AM EST - #5 in the world
03:18AM EST - Xiaomi was #1 in China in 2015 at 15%, compared to 14.5% Huawei
03:18AM EST - To compare that to Huawei, who had 100-108m
03:18AM EST - 70m phones sold in 2015
03:18AM EST - Hugo Barra internally is known as 'Tiger Brother'
03:17AM EST - 'Xiaomi is still a startup in many ways'
03:17AM EST - 6th Birthday in a few weeks
03:17AM EST - Xiaomi founded April 6th 2010
03:17AM EST - MI logo stands for Mobile Internet
03:16AM EST - Event co-sponsored by Qualcomm
03:16AM EST - 'First time announcing a product on a global stage'
03:16AM EST - 'A historical day for Xiaomi, first media event in Europe'
03:15AM EST - Hugo Barra on a hoverboard
03:15AM EST - We're starting :)
03:12AM EST - Sorry, Hugo Barra is VP of International, and typically the spokesperson at these sort of events
03:06AM EST - We're expecting Xiaomi CEO, Hugo Barra, to take the stage for the announcements
03:05AM EST - I believe MWC 2016 is now officially the single event with the most Live Blogs we've ever done :)
03:05AM EST - Ian on text, Andrei on pictures
03:04AM EST - We're here, we've not slept enough, but the coffee is flowing and we're ready to go
44 Comments
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realbabilu - Wednesday, February 24, 2016 - link
Its time to upgrade my mi3muppet_boy - Wednesday, February 24, 2016 - link
What about EU/US LTE bands?andrewaggb - Wednesday, February 24, 2016 - link
also CA LTE Bands. Phone sounds great. Can we assume that because it's a snapdragon 820 it has full LTE support in north america?shabby - Wednesday, February 24, 2016 - link
3g is all you're going to get in north america.Don't understand why xiaomi phones are being covered by so many us/uk sites when the phone is for china only, unless you want to import them and be stuck at 3g?
akmittal - Wednesday, February 24, 2016 - link
What time they will be launching this in Indiasudipt123 - Wednesday, February 24, 2016 - link
As per ususal practice- Atleast after 3 to 4 monthsfatso485 - Wednesday, February 24, 2016 - link
specs very comparable to G5/S7 for $262(32gb)-$345(128GB). very very impressedhe didn't talk about the resolution so its probably "only" 1080P. doubt any sane person cares about that
fatso485 - Wednesday, February 24, 2016 - link
The Koreans are in deep trouble.at this price& availability, even the oneplus 3 is not gonna impress
halcyon - Wednesday, February 24, 2016 - link
@fatso485>The Koreans are in deep trouble.
Yes they are, rightly so. And Apple as well.
However, not yet.
Xiaomi sold 70M phones last year. Samsung over 320M.
Xiaomi is both manufacturing AND channel constrained. Also, outside Asia and some larger Asian markets, their brand is next to non-existent.
Samsung is just playing the waiting game, trying to milk the high-end for what it's worth, as long as the run continues.
Their exec stated just 2 days ago in an interview, that they will hasten the production introductions (i.e. shorten the cycle) in the very top-high end models, esp. int EU, where the market is as of yet not saturated. BTW, good luck selling $900USD (750€) and more expensive phones to Europe, which is mostly in recession and has been for the past 4 years.
But yes, Xiaomi is on a roll, but not the giant killer yet.
Also, they do _very little_ in house. Oppo on the other hand has actually some pure 1st class engineering. Xiaomi is just brand management and integration from off-the-shelf components.
In this regard companies with in-house chip design (LG, Samsung, Apple, Huawei) and with semi-fab-muscles (Samsung, LG) still have an upper hand in economies of scale - for now.
But you are right, slowly but surely Xiaomi will conquer more and more of the mid-end, high-end and finally the very top-end.
That's going to squeeze everybody's profit margins in the end, incl. Apple's.
nathanddrews - Wednesday, February 24, 2016 - link
That's a great price, lots of greatness stuffed into that chassis. I would be in line for one if it used OLED. That's my deal breaker. Maybe the G8.PS, how do you pronounce "Xiaomi"? Nevermind.
https://upload.wikimedia.org/wikipedia/commons/2/2...